Gretchen has nearly 15 years of experience that spans the marketing and communications spectrum. She has overseen product launches and collateral development, written copy for traditional and new media, managed event promotion, established corporate branding standards, and developed crisis communication plans. Through this experience she has acquired an acute understanding of the creative process. Gretchen finds success in a collaborative approach that allows for rule breaking as long as the strategy rests on marketing and communications fundamentals.
Gretchen has a BA in English from the University of Nevada and is a member of the International Association of Business Communicators and the Insurance Marketing and Communications Association. When she isn’t writing, Gretchen can be found running, reading, or spending time with her husband walking their mixed-breed rescue dogs, Raider and Missy.